Exhibit A
Real Estate Investors work in McKinney
McKinney sits in Collin County and its housing stock has grown fast, with older blocks near the historic downtown square and newer subdivisions spreading north and east. Sellers searching for a cash buyer in McKinney are a steady stream, and the searches come from people in the middle of a probate, a divorce, a job move or a tired rental. The firms competing for those searches are mostly small owner operators and a few local investment groups, with national cash buyer brands buying paid search on top. Paid search on terms like sell my house fast McKinney carries real cost, which tells you the organic results underneath are worth holding. The demand is there to be captured, and the searches are specific enough that a page written for McKinney beats a page written for Texas.
