Exhibit A
Real Estate Investors work in Naperville
Naperville is a city of roughly 150,000 people in DuPage and Will counties, and the investor work here follows the housing stock. Much of the city was built out in the 1980s and 1990s, so a large share of the single family homes are now thirty to forty years old and heading into the repair years that make a cash sale worth considering. The searches come from people in those houses: a roof past its life, an estate that needs settling, a landlord in south Naperville who has had enough. The businesses answering those searches are mostly small owner operators and a handful of local investment firms, with a few national home buying brands running paid ads on the same terms. That leaves room for a local site that publishes steadily on the questions people actually type.
