Exhibit A
Real Estate Investors work in North Las Vegas
North Las Vegas is a city of owner occupied houses and rental stock, and the investor searches that come out of it are mostly local: cash offer for my house, sell a house with tenants in it, buy and hold rentals near Nellis, fix and flip in the older tracts off Las Vegas Boulevard North. The firms competing for those searches are small outfits and solo operators working the same zip codes, plus the national cash buyer sites that show up on every query. Paid search in this trade is expensive per click because a single lead is worth a lot, so the paid listings at the top of the results are mostly the bigger buyers with ad budgets. That leaves the organic results and the AI answers as the ground where a local investor can hold position with pages that speak to North Las Vegas addresses, block by block.
