Exhibit A
Real Estate Investors work in Palmdale
Palmdale is a city of roughly 170,000 people in the Antelope Valley, and the investor work here runs through a housing stock built largely between the 1950s and the 2000s, with a lot of single family homes on larger lots and a steady flow of owners who bought during the last boom. The searches that matter are local and specific: selling a house as is in Palmdale, buying a rental near the Antelope Valley Mall corridor, taking over a property in the 93550 and 93551 ZIP codes. The firms competing for those searches are mostly small owner operators and a handful of regional investment companies, with franchise style home buying brands also bidding on the same terms. Paid search on the core phrases carries real cost per click because the value of a single acquisition is high, which is why organic placement on the same terms is worth building. The demand is there in the search results every month of the year.
