Exhibit A
Real Estate Investors work in Pasadena
Pasadena is a city of older houses, and a steady share of the people who own them are looking for a straightforward sale. The searches that matter here come from owners of single family homes, small landlords and heirs handling an estate, and they run through the neighborhoods rather than the city as a whole. The trade around Pasadena is a mix of small owner operators and a few regional buyers, and the paid search on the main terms is contested enough that the organic results are worth holding. The demand is there every month of the year, spread across many specific searches rather than one big one.
