Exhibit A
Real Estate Investors work in Peoria IL
Peoria is a mid sized Illinois river city with an older housing stock, a steady flow of distressed and inherited properties, and a buyer pool that stretches from the East Bluff to the suburbs out past the river. The searches that matter to an investor here are local and specific: people looking for a cash buyer for a house on the south side, people asking what a property on a particular street is worth as is, people comparing a sale to an investor against listing with an agent. Those searches are made by homeowners, by heirs settling an estate, by landlords ready to exit, and by out of area buyers checking the Peoria market before they commit. The volume is modest compared with Chicago, which means the field is thinner and a steady stream of well built local pages goes a long way. Paid search in this trade in Peoria is dominated by a mix of local owner operators and regional investment firms running lead generation campaigns, with national home buying brands bidding on the same terms. Franchises are present but the market is not theirs. Most of the work is done by people who live and invest in the city and know its blocks.
