Exhibit A
Real Estate Investors work in Santa Clara
Santa Clara sits in the middle of Silicon Valley, and the property work here runs alongside the tech employers that fill the city. Investors search for off market houses, probate and estate sales, tired rentals and small commercial buildings near the El Camino and the Caltrain line. The searches come from people who own a house near Santa Clara University, from families selling a long held home, and from owners of small parcels around the old downtown. Paid search on these terms carries real cost because the value of a single deal is high, so the paid listings are crowded and the organic results underneath are where a steady flow of published pages earns its place. Franchise brokerages and local owner operators both compete for the same queries, and the owner operators who publish consistently are the ones who show up when somebody searches at eleven at night.
