Exhibit A
Real Estate Investors work in Surprise
Surprise is a city of roughly 150,000 people in the northwest Valley, and the investor trade here runs on the same searches that drive it across the Phoenix metro: sellers looking for a cash offer, landlords comparing rental yields, and buyers hunting for fixers near the 303 and Grand Avenue. The firms competing for those searches in Surprise are a mix of small owner operators working the original Rancho Gabriela and Ashton Ranch subdivisions, out of state buyers who found the city through a listing site, and a handful of franchise style home buying brands that advertise across the metro. Paid search in this trade is expensive because a single lead can be worth a house, so the paid listings at the top of the results are usually the larger brands and the lead generation sites that resell to investors. That leaves the organic results, the posts and pages that answer a specific Surprise question, as the space where a local investor can be found by people who are already searching.
