Exhibit A
Real Estate Investors work in Topeka
Topeka is a mid sized capital city with a steady supply of older housing stock, and the investors working it range from single operators buying a few houses a year to small local outfits running direct mail and bandit signs. Search demand for terms like sell my house fast Topeka and cash home buyers Topeka is modest but real, and the paid search on those phrases is cheap enough that a handful of local buyers and a few national lead generation sites are the main competition. Most of the firms doing this work are owner operators and small partnerships rather than franchises, so the organic results are not locked up by big brands. That leaves room for a site that publishes consistently to take ground.
