The ground
Real Estate work in Dallas
Dallas is a large, spread out property market with a steady flow of searches for homes, rentals and agents. The city has a deep bench of brokerages, from national franchise offices to small owner run shops, and they compete for the same buyer and seller searches across the metro. Paid search in Dallas real estate is expensive because a single lead can be worth a commission, so many firms bid hard on the obvious terms. That leaves a wide band of specific searches, by neighbourhood, by property type, by price band and by question, where the demand is real and the paid competition is thinner. Those are the searches a publishing platform can work through month after month.
