The ground
Real Estate work in New Orleans
New Orleans real estate searches carry the shape of the city itself. People search by neighbourhood far more than by city: a shotgun double in Mid City, a raised basement in Gentilly, a condo near the French Quarter. The firms competing for that demand are mostly small brokerages and owner operators, with a handful of national franchises holding the recognisable names. Paid search in this trade is expensive because a single closing is worth a lot, so the paid listings crowd the top of the results for the broad terms. The demand that stays open is in the long tail: street names, school catchments, flood zone questions, renovation rules in the historic districts. That is where a steady publishing habit earns its place.
