The ground
Real Estate work in Springfield MA
Springfield is a city of neighbourhoods, and real estate searches here follow them. People search by village and by street: Forest Park, the South End, East Forest Park, Indian Orchard, Sixteen Acres. The agencies competing for those searches are mostly small owner run offices and a handful of regional brands with Springfield pages, rather than national franchises with big budgets. Paid search in this market is modest, so most of the demand is won in the organic results and in the map pack. The searches themselves are specific: a listing type, a neighbourhood, a price band, a school district. That is the demand available, and it rewards pages written for each place rather than one page for the whole city.
