The brief
SaaS work in Boise
Boise has a growing software scene, with SaaS companies spread across downtown, the Boise State University area and the office parks out toward Meridian. Buyers here search for software the same way they search anywhere: by the problem they have, not by the name of the tool. That means the demand available to a SaaS business in Boise sits in problem led searches, comparison searches and searches for the workflows your product handles. Paid search in this market is competitive for the broad software terms, which leaves the specific, long tail searches as the ground where a focused SaaS company can build a steady stream of visitors. The searches come from owner operators, operations managers and technical leads at companies of every size across the Treasure Valley.
