The brief
Staffing Agencies work in Boston
Boston has a dense staffing market. The city and its inner suburbs hold a large number of agencies, from national firms with downtown offices to small shops that focus on healthcare, biotech, finance, higher education and the trades. Search demand follows the hiring calendar of those sectors rather than the weather. Recruiters and hiring managers search for role specific terms, and candidates search for the same terms from the other side. Paid search in this trade is expensive because a single placement can be worth a lot, so many firms bid on the obvious head terms and leave the long tail to organic results. The firms competing for attention range from large national brands to owner operators who cover one or two verticals and know their market well. The demand available is steady through the year, with clear peaks around budget cycles and hiring pushes.
