Exhibit A
Tax Preparers work in Arlington
Arlington sits between Dallas and Fort Worth, and the tax preparation demand here follows the same calendar as the rest of the Metroplex, with a heavy run from late January through the April filing deadline. The firms competing for that demand range from national chains with storefronts on the main corridors to small owner operators working out of home offices and strip centres along Pioneer Parkway and Collins Street. Paid search in this trade is concentrated in the weeks before the deadline, when preparers bid on terms tied to filing, refunds and extensions. The searches themselves are local: people type Arlington or a nearby suburb into the query, which means a page that names the place has something to work with.
