Exhibit A
Tax Preparers work in Aurora
Aurora is a city of roughly 400,000 people spread across York Region, and tax preparation demand here follows the same shape as the rest of the region: a steady base of individual filers through the year and a sharp climb as filing deadlines approach. The firms competing for that demand range from national franchise branches in the plazas along Yonge Street and Bayview Avenue to small owner operators working out of home offices and storefronts in the older parts of town. Paid search for tax terms in Aurora is active, with franchises bidding on seasonal keywords and independent preparers relying more on word of mouth and local listings. The demand available is real and it is concentrated: most of it arrives in a short window each spring, which means the pages that already exist when people start searching are the ones that get seen.
