Exhibit A
Tax Preparers work in Baltimore
Baltimore has a steady base of tax preparation work. The city and the counties around it hold a mix of national chains, small storefront offices and independent preparers who work from home or share space with an accountant. Much of the demand is seasonal and local, so people search by neighbourhood and by the kind of return they need. Paid search in this trade is concentrated in the weeks before the filing deadline, when chains bid on broad terms and smaller offices compete on the specific services they offer. The searches that matter most are the ones tied to a place, a language or a type of return, and those are the ones a well built page can hold.
