Exhibit A
Tax Preparers work in Brownsville
Brownsville sits in Cameron County, and the tax preparation trade here runs on a mix of national chains, local storefront offices and independent preparers working from home or alongside a bookkeeping business. The search demand clusters around the filing season and around Spanish language queries, because a large share of households in the city and the surrounding colonias file in Spanish or want a preparer who works in both languages. Paid search in the category is active during filing season, with chains bidding on the obvious terms, which leaves the longer, more specific queries as the ground where a local firm can publish steadily and be found. The searches themselves are practical: people look for a preparer near a part of town, for help with a specific form, or for someone who handles a return with an ITIN.
