Exhibit A
Tax Preparers work in Cambridge
Cambridge is a small city with a steady base of tax preparation work. The demand comes from residents filing personal returns, from the students and academics who arrive and leave each year, and from the small businesses and consultancies clustered around the centre and the science parks. Search volume for tax preparers in Cambridge is modest and spread across a handful of firms, so the paid search market is small and the organic results are reachable. The firms competing for it are mostly independent practices and sole preparers rather than national franchises, which means the searches are won by whoever has pages that answer the specific questions Cambridge filers ask.
