Exhibit A
Tax Preparers work in Cincinnati
Cincinnati has a steady base of tax preparation work. National chains sit on the main roads and in the shopping centres around the city, and a large share of the trade is owner operators and small storefront firms serving the neighbourhoods around them. Search demand clusters in the weeks before the filing deadline and again around extension season, and it spreads across the city rather than sitting in one downtown pocket. Paid search in this trade is seasonal and competitive in the run up to April, which tells you people are actively looking for a preparer rather than browsing. The demand is there every year, and the firms that show up in it are the ones with pages already published when the searches start.
