Exhibit A
Tax Preparers work in Fullerton
Fullerton carries a steady base of tax preparation demand. The city has a large student and faculty population around Cal State Fullerton, a long standing stock of small businesses along Harbor Boulevard and downtown, and households across a wide range of incomes, and each of those groups searches for tax help in its own way. The searches that matter most run from late January through the April filing deadline, with a second wave in October for people on extension. Paid search in this trade is active, with national chains bidding on filing season terms, while most local owner operators rely on word of mouth and a website that rarely gets updated. That leaves a wide field of organic searches, from people looking for a preparer near a specific Fullerton neighbourhood to people asking how to handle a rental property or a side business on their return.
