Exhibit A
Tax Preparers work in Los Angeles
Los Angeles has a large and crowded tax preparation market. National chains, franchise offices and a long tail of independent preparers all compete for the same searches, and the paid search space around filing season is active and expensive. Demand is spread across the whole county rather than concentrated downtown, because people tend to look for a preparer near home or near work. The searches themselves are practical: people look for help with a return, a back tax problem, a small business filing or a preparer who speaks their language. That is a steady base of demand across the year, with a sharp rise as the filing deadline approaches.
