Exhibit A
Tax Preparers work in Mesquite
Mesquite sits east of Dallas along the I-30 and I-635 corridors, and the tax preparation demand here follows a working city: households filing returns, small businesses on the strip malls and industrial parks, and people who moved out from Dallas for the rent. The searches are steady through filing season and quieter in summer. The firms competing for them are a mix of national chains with storefronts on the main roads and independent preparers working from small offices and home desks. Paid search around filing season carries real cost because the chains bid on the same terms. The demand is there every year, and the firms that publish useful local pages hold their place in it.
