Exhibit A
Tax Preparers work in Paterson
Paterson is a dense city of renters and small households, and much of the tax preparation work here is done by independent preparers and storefront offices rather than by national chains. Searches come in several languages and often name a street or a neighbourhood rather than the city as a whole, so the demand is spread across many small, local queries instead of one big one. Paid search in this trade in Paterson is seasonal and modest, which leaves the organic results carrying most of the weight through filing season. The firms taking that work are mostly owner operators who live in the city and are known in it.
