Exhibit A
Tax Preparers work in Pomona
Pomona sits in the eastern stretch of Los Angeles County, and the tax preparation trade here runs on a mix of national storefront chains along the main corridors and small owner run offices that serve the same families year after year. The searches come from people who live and work in the city and from the surrounding east county towns that share its shopping and service streets. Much of the demand is Spanish and English side by side, and a good share of it is people looking for someone local rather than a brand they have never used. The paid search around tax preparation in this market is active through the filing season, which tells you people are searching with intent and comparing before they call. The firms that answer those searches with a page of their own are the ones in the conversation.
