Exhibit A
Tax Preparers work in Provo
Provo is a city of students, young families and small businesses, and each of those groups files a return every year. The demand for tax preparation here clusters around the university calendar and the April deadline, and it is spread across national chains on the main roads, small storefront offices and independent preparers working from home. Searches come from people who have just moved into a new apartment near campus, from households filing for the first time after a job change, and from owners of small companies along the commercial strips. That is a steady base of local search demand, and the firms that show up for it are the ones with pages written for the neighbourhoods and situations people actually type.
