Exhibit A
Tax Preparers work in Springfield MA
Springfield carries a steady base of tax preparation demand. The city has a large population of wage earners, small businesses and multi income households, and the filing calendar pulls a share of them toward professional help every year. The market around Springfield includes national chains with storefronts in the retail corridors and a long tail of independent preparers and enrolled agents working from offices and home practices. Paid search in this trade concentrates heavily in the weeks before the filing deadline, when chains bid on the obvious terms. The searches that stay open through the rest of the year are the specific ones: a preparer for a side business, help after a letter from the IRS, a return with rental income. Those are the searches a firm can hold with pages that answer them.
