Exhibit A
Tax Preparers work in Sunnyvale
Sunnyvale sits in the heart of Silicon Valley, and the demand for tax preparation here follows the local economy. The city is dense with technology employers and the households that work for them, and many of those households file complex returns with stock options, equity compensation and multi state income. That keeps a steady stream of searches for tax help in the city through the year, with a sharp rise as filing deadlines approach. The firms competing for those searches range from national chains with storefronts on the main commercial streets to small owner operated practices working out of home offices and shared suites. Paid search around tax preparation in Sunnyvale carries real value because a single new client can be worth years of repeat filings, so the paid listings are contested. The demand available is large enough to support a steady publishing effort, and the searches are specific enough that well written local pages can meet them.
