Exhibit A
Tax Preparers work in Thousand Oaks
Thousand Oaks is a city of roughly 125,000 people in eastern Ventura County, and the tax preparation trade here is split between national chains with storefronts along Thousand Oaks Boulevard and Newbury Park, and a long tail of independent preparers and enrolled agents working from small offices and home practices. The searches that matter are local and seasonal: people type the city or a nearby neighbourhood into the query, and they do it in a narrow window each year. Paid search in this trade is expensive per click during filing season, which is why organic placement on the city and neighbourhood queries carries real value for a firm here. The demand is there every year, and it concentrates in a few weeks.
