Exhibit A
Tax Preparers work in Torrance
Torrance has a steady base of tax preparation work. The city is large, with a mix of national chains on the main commercial streets and independent preparers working out of small offices and home practices across the residential grid. Searches come from households filing individual returns, from small business owners along the commercial corridors, and from people who moved into the South Bay and need a preparer close to home. The demand is spread across the city rather than concentrated in one strip, which means the searches carry neighbourhood names as often as they carry the word Torrance. Paid search in this trade is seasonal and competitive in the weeks around filing deadlines, and the firms bidding there are a mix of franchise branches and owner operators. The organic results are where an independent preparer can hold ground all year.
