Exhibit A
Title Companies work in Fullerton
Fullerton carries a steady base of title and escrow demand from its older single family housing stock, its condo and townhome clusters, and the commercial corridors along Harbor Boulevard and Orangethorpe Avenue. The firms serving it are a mix of national underwriter branches, independent title companies and escrow only shops, with a long tail of small owner operated offices working the north side and the neighborhoods around the colleges. Paid search on title and escrow terms in this market is modest and concentrated on a handful of head terms, which leaves the specific searches, by neighborhood, by transaction type, by realtor referral, largely open for a firm that publishes for them. The demand is there to be claimed by whoever has pages in place when a buyer, seller or agent starts looking.
