Exhibit A
Title Companies work in Kent
Kent sits in Portage County, and the title work here follows the county courthouse, the recorders office and the local lending market. Searches for title companies, title insurance and closing services in Kent come from people buying a first home near Kent State, from sellers moving out of the older streets around the downtown, and from investors working the rental stock. The firms competing for those searches are a mix of local owner operators and regional agencies that cover Portage and the neighbouring counties. Paid search on the core terms carries a real cost per click because a single closing is worth a lot to the firm that wins it. The demand is steady and it clusters around the places people actually search, which is the county name, the city name and the neighbourhoods they are buying in.
