Exhibit A
Title Companies work in Ontario
Ontario title companies serve a province where real estate activity is spread across a wide set of markets, from the Greater Toronto Area out to Ottawa, Hamilton, London and the smaller cities in between. Search demand follows the transaction volume in each of those places, and it clusters around closing, title insurance and search terminology that buyers, sellers and their lawyers type when a deal is moving. Paid search in this space is contested by both established underwriters and independent firms, and the mix of franchise style operations and owner run offices means the organic results are not settled. The demand available is steady and it is local, which is why pages written for Ontario and for the districts inside it carry weight.
