Exhibit A
Title Companies work in Rockford
Rockford is the largest city in its part of northern Illinois, and the title and escrow work that follows from its home sales, refinances and commercial deals is spread across a modest set of local firms, from national underwriter affiliates to independent offices that have served Winnebago County for decades. The searches that matter are local and specific: people look for title companies near a closing address, for escrow officers by name, and for help with a title search on a particular property. Paid search in this trade in Rockford is small compared with the big metro markets, which means the organic and AI search results carry a large share of the demand. The firms taking that demand are a mix of franchise branches and owner operated offices, and the owner operated ones are the ones most often invisible in the results because nobody has published for them.
