Exhibit A
Accountants work in Grand Prairie
Grand Prairie sits between Dallas and Fort Worth, and the accounting firms here serve a mix of small businesses, trades and households across the middle of the metroplex. Search demand for accounting services in Grand Prairie comes from people looking for bookkeeping, tax preparation, payroll and business filing help close to home. The firms competing for that demand range from single practitioner offices to small local practices with a handful of staff. Paid search in this trade in Grand Prairie is bought mostly by tax preparation chains and national filing brands during the season, while local firms pick up the rest through organic listings and map results. The demand is steady through the year with a clear lift around filing deadlines.
