Exhibit A
Criminal Defense Lawyers work in Columbia SC
Columbia is the state capital and the seat of Richland County, so the criminal defense demand here is shaped by the courthouse on Main Street and by the surrounding county jails and detention centers. Search volume for defense terms in the metro is steady rather than seasonal, and it clusters around charges people look up the same night they are arrested: DUI, domestic violence, drug possession, assault, and expungement. The firms competing for those searches range from solo defense attorneys to a handful of larger practices that also handle personal injury. Paid search on the highest value terms is contested, which tells you the organic results above it are worth holding. The searches themselves are local: people type the charge plus Columbia, or the charge plus a nearby town, and they call the first name they trust.
