Exhibit A
Criminal Defense Lawyers work in Columbus
Columbus is a large, spread out city with a steady flow of criminal defence searches. People look for a lawyer in the hours after an arrest, often on a phone, often at night. The searches carry place names: Franklin County, the suburbs, the interstate corridors. Paid search in this trade is expensive because a single case is worth a lot, so firms bid hard on the obvious terms. The firms competing are mostly local practices and small partnerships rather than national franchises. The demand is there every week of the year, and it is spread across the city rather than concentrated in one downtown block.
