Exhibit A
Criminal Defense Lawyers work in Fullerton
Fullerton sits in north Orange County, and the criminal defense work here runs through the courthouse on North Harbor Boulevard and the police contacts that feed it. The searches come from people in Fullerton itself and from the towns packed around it, and they are typed in a hurry, often late at night, often on a phone. The firms competing for those searches are mostly small owner run practices, the kind where the lawyer answers the phone, alongside a few larger Orange County firms that advertise across the county. Paid search in this trade is expensive because a single retained case is worth a lot, so the paid listings at the top of the results are crowded and costly. That leaves the organic results and the AI answers as the ground a Fullerton practice can hold steadily, and that is the ground HaloSEO works.
