Exhibit A
Criminal Defense Lawyers work in New Orleans
Criminal defense demand in New Orleans runs through the Orleans Parish courthouse on Tulane Avenue and the surrounding parish courthouses, and the searches follow arrests, warrants and court dates rather than a steady calendar. The firms competing for those searches are mostly small owner run practices, one to a handful of lawyers, alongside a smaller number of larger firms that advertise heavily. Paid search in this trade is expensive because a single retained case carries real value, so the paid listings at the top of the results are contested and the organic results below them are where a steady publishing habit earns its place. Search volume in the city is modest in absolute terms, which means a well built page on a specific charge or a specific parish can hold its ground for a long time.
