Exhibit A
Criminal Defense Lawyers work in North Charleston
Criminal defense demand in North Charleston follows the police blotter and the court calendar rather than a marketing budget. Searches come from people who were arrested in the city, from families calling around after a night in custody, and from drivers stopped on the interstate spurs that cross the peninsula and the surrounding suburbs. The firms competing for those searches are mostly small owner run practices, solo attorneys and two or three lawyer shops working out of North Charleston, Mount Pleasant and downtown Charleston, alongside a handful of larger firms that advertise across the whole metro. Paid search in this trade is bought heavily by the firms with the biggest budgets, which is why the paid results at the top of a results page are crowded and expensive, and why the free listings below them carry so much of the real decision making. HaloSEO works on the free listings: it researches what people in North Charleston actually type, writes posts around those searches, publishes them on your site, links them together and builds backlinks so the pages have a chance to appear.
