Exhibit A
Family Lawyers work in Cedar Rapids
Cedar Rapids is a mid sized Iowa market, and family law here is a steady, locally driven search category. People search for divorce help, custody help and child support help from inside the metro, and the firms competing for those searches are mostly owner operated practices and small partnerships rather than national franchises. Paid search in this category carries real cost per click because a family law case is worth a lot to a firm, which tells you the demand is there and that the organic results are worth holding. The searches come from the Cedar Rapids metro itself, from Marion and Hiawatha through to the smaller towns in Linn County, and they are typed by people in the middle of a hard week rather than by researchers.
