Exhibit A
Family Lawyers work in Clearwater
Clearwater sits in Pinellas County, and family law searches here carry the county name with them: people search for divorce and custody help in Clearwater, in Pinellas County, and in the beach towns along the causeways. The firms competing for that demand are mostly small owner run practices rather than franchises, often one or two attorneys working out of an office near downtown or along the US 19 corridor. Paid search on family law terms in this market is expensive because a single retained case is worth a lot, so the paid listings at the top of the results are crowded and the organic results below them are where a firm can hold ground without paying per click. The demand is steady and it is local: people search the city and the county they live in, and they search the specific problem they are facing.
