Exhibit A
Family Lawyers work in Fort Worth
Fort Worth is a large, spread out city with a steady base of family law demand. Tarrant County filings for divorce, custody and child support keep a long list of firms busy, from solo attorneys working out of converted houses near the courthouse to larger practices with several lawyers. Search demand follows the population: it is spread across the city rather than concentrated downtown, and people search by the suburb or district they live in as often as they search for Fort Worth itself. Paid search in this trade is competitive because a single retained case carries real value, so firms bid on the obvious terms and the cost per click reflects that. The firms competing are mostly owner led practices and small partnerships rather than franchises, which means the search results are made up of local names, not national brands.
