Exhibit A
Family Lawyers work in Frisco
Frisco is a fast growing city in Collin County, and family law demand here follows the households rather than the courthouse. Searches for divorce, custody and child support come from people who moved in recently and have no established attorney, which is why the volume keeps pace with new home closings. The firms competing for those searches are mostly small owner run practices and a handful of multi attorney offices along the Dallas North Tollway and near Main Street. Paid search in this trade is bid on by the larger firms and by lead generation services that resell family law cases, so the paid listings above the organic results are a mix of local practices and out of state buyers. The organic results are where a Frisco firm can hold ground with steady publishing.
