Exhibit A
Family Lawyers work in Hollywood
Hollywood is a dense rental city. Many people here rent apartments and small houses, and many move between neighbourhoods within a few miles. Family law work in Hollywood comes from people who live in those rentals and from people who own the older houses in the hills and the flats. The searches are local. People type the neighbourhood they live in, or the courthouse they have heard of, and they look for someone close. The firms competing for that demand range from solo attorneys working out of small offices to larger practices that cover the whole of Los Angeles. Paid search in this trade is expensive because a family law case is worth a lot to a firm, so the sponsored slots above the map are crowded. The demand is steady and it is spread across many small districts rather than one centre.
