Exhibit A
Family Lawyers work in Independence
Independence is a mid sized city with a steady base of family law work. Divorce, custody, child support and guardianship matters come from across the city and the surrounding county, and people search for them close to home. The firms competing for those searches are mostly owner operator practices and small partnerships rather than franchises, so the search results stay open to a firm that publishes consistently. Paid search in this trade carries real cost per click because a family law client is worth a lot over the life of a case, which tells you the demand is there to be earned through organic pages. The searches themselves are local and specific: people type the city, the county and the nearby towns into the query, and they read several results before they call.
