Exhibit A
Family Lawyers work in New York
New York holds one of the largest concentrations of family law practices in the country, from solo attorneys in the outer boroughs to multi lawyer firms in Manhattan, and the searches for custody, support and divorce work are spread across all five boroughs rather than one downtown. People search by borough and by neighbourhood, so a Brooklyn parent and a Bronx parent type different words for the same problem. Paid search in this field is competitive in Manhattan and lighter in parts of Queens, Staten Island and the Bronx, and the firms bidding are mostly owner run practices and small partnerships rather than franchises. The demand is steady because family matters follow population, and the population of the city keeps the searches coming every month of the year.
