Exhibit A
Family Lawyers work in Norman
Norman is a city of around 128,000 people and home to the University of Oklahoma, so family law demand here comes from a mix of long settled households, university families and people who moved in for work and stayed. Searches for divorce, custody, child support and guardianship in Norman are steady rather than spiky, and they carry a local qualifier most of the time: people type the city or a neighbourhood into the query. The firms competing for those searches are mostly owner run practices and small partnerships rather than franchises, and several draw work from the wider Cleveland County area as well as the city itself. Paid search on family law terms in this market is expensive per click because a single case is worth a lot, which is why the organic results and the AI answers above them carry so much of the demand.
