Exhibit A
Family Lawyers work in Palmdale
Palmdale sits in the Antelope Valley, and the family law searches that come out of it carry the city name and the nearby place names with them. People type Palmdale into the search because they want a lawyer they can reach without crossing the mountains, and the firms competing for those searches are mostly local practices and small partnerships rather than national brands. Paid search in this trade in this city is bought by a handful of firms bidding on divorce and custody terms, which keeps the sponsored slots crowded and leaves the organic results to whoever publishes consistently. The demand is steady and it is local, and it is the kind of demand that rewards a firm with pages already sitting there when the search happens.
