Exhibit A
Family Lawyers work in Wichita
Wichita is the seat of Sedgwick County, and the family law work here runs through the Sedgwick County District Court downtown. The demand is steady rather than seasonal in the way roofing or landscaping is, because divorce and custody filings follow the school year and the calendar of the courthouse more than the weather. Searches come from people typing the county name, the courthouse, and the suburb they live in, often on a phone late at night. Firms competing for those searches range from solo practitioners to multi attorney practices, and the paid search space is contested by both. The searches themselves are specific: people look for a lawyer near a named suburb, for help with a custody schedule tied to a school district, or for a filing in Sedgwick County. That specificity is the opening. A page that names the place and the situation matches what somebody typed. A generic page about family law does not.
